As part of your SEO for trades strategy, first and foremost you need to think about your customers and put content on your website that talks to them. It is not all about adding good key words to improve your site's rankings. The idea is to narrow down and target just one or two keywords that your customers would use in search engines like Google and use them in a way that the content on the page remains relevant and informative.
At SEO For Trades, we are not just SEO experts, we also know your industry. In fact it is our industry too. We have over 11 years of actual real life results from the work we do. In addition to the SEO industry standards, we also implement our own unique, tried and tested SEO techniques that come from years of developing websites for trades.
SEO Increases Traffic. It's as simple as that! If you provide valuable information and make it easy for search engines like Google to find and organize it, they will reward you with higher rankings. Search engines reward pages with the right combination of ranking factors or “signals”. SEO is about ensuring that your website generates the right type of signals. SEO is NOT a one off! You can't simply create a dozen pages, optimize them and expect your website to rank indefinitely.
This type of strategy may get you ranking for the short term until search engines like 'Google' change how they rank websites, or another one of your competitors out rank you. Google use over 100 metrics to rank a website. By ticking just a few of these boxes, although this may help short term, it goes no where near to ensuring the long term success of your business online. SEO should be a part of your ongoing marketing strategy that works in harmony with your offline marketing, getting and keeping your website higher in Google search results.
Whether you have a website already, have a domain name ready to go or have nothing at all set up, we take care of everything for you. As part of our commitment to the trades, with every SEO plan, we offer FREE Hosting, Domain name and FULL web development! This makes our SEO Plan not only great value for money but we also do not tie you into any propriety website software.
We believe in being as transparent as possible. We DO NOT tie you into any website software that can't be moved. This means that anytime after the initial 12 months using our SEO for Trades Monthly Plan, you can cancel at any time, no hard feelings! By then, you will also own your website and it's content completely. Therefore we will be happy to work with your new hosting provider to ensure a smooth and painless transfer of your SEO For Trades website to your new provider.
We have used Gary from My Local Trades for hosting our websites, design, management and SEO for several years. Before this, we were finding it hard to get a consistent service and an honest opinion/timeframe for how long it would take for us to achieve good rankings on the major search engines.
We all hear from the companies who promise fast results, but they usually fail to deliver or the website loses the rankings faster than it gained them after a short period of time.
Having tried several web/SEO companies, often requiring a lot of input from us with ideas and copy/content, we found My Local Trades. It took quite a while to achieve the results we desired but this was explained and expected, especially in our very crowded marketplace.
Our sites have ranked very highly now for several years and provide a good number of enquiries for the businesses. We feel this longer term view has helped and we are happy to continue to work with Gary at My Local Trades ensuring that all required work and updates are implemented swiftly to keep improving on the current success.
Carl Firmstone, Stator Electrical / Defintive Electrical
